Objective

Working with our clients across various industries is enjoyable because we can utilize our creative media skills to help grow our partners’ brands. This is what we always strive for. In this case study, we look at Summit Labels and their labelling product for Montis Distilling’s Northern Vodka.

Summit says it best. Not your average label printer.

Clients say it best

“You have completely outdone yourself. We are gushing here – absolutely love these! Can't get over it. Amazing. Thanks a million, these are sooo good!” ~Summit Labels

Approach

We succeeded in this photography request by tapping into the theme of the product itself: nature and simplicity. Distilled in the mountains of Whistler, we took the product to its home environment and captured photos that accurately represented the quality of Summit’s labeling product. Not only did we represent the theme of the product, but we also highlighted the important finer details – details that makes Summit Labels stand above competition.

We successfully captured wide, detail, and hero shots, along with negative space images that are suitable for copy. Using our Canon 1dx Mark ii with a 100mm macro lens and a professional studio lighting setup, we accurately represented the quality and craftsmanship of the product.

The short

There’s a difference between taking photos and building a brand. We always listen to our clients’ requests and needs – important aspects for growing their brands.

We listened to the needs of Summit Labels and their desire to accurately represent the labeling products created for Montis Distilling. We successfully captured the quality of their brand, the custom detail in their product, and the endless capabilities of the labeling company.

Like what you see?

Call us today and let us help you achieve your digital media goals. Photography. Videography. Drone. We can put your creative vision to life.